Intelligent Supplement Advisor: AI-Powered Health Guidance for a Premium Supplements Retailer

A premium online retailer of health supplements faced several critical challenges in their customer experience:

• Complex Product Selection: Customers struggled to navigate their extensive catalog of supplements and identify products suited to their specific health needs.
• Limited Search Functionality: The default Shopify search only matched keywords, missing the intent behind customer queries about symptoms or health goals.
• Lack of Personalized Guidance: Without in-store health advisors, online customers couldn't receive tailored recommendations based on their unique health profiles.

The company needed an innovative solution that would replicate the personalized guidance of an in-store health advisor while providing scientifically-backed recommendations.

We developed the Intelligent Supplement Advisor, an AI-powered chatbot integrated into the retailer's Shopify store that transformed the customer experience:

• Enhanced Search Capabilities

  Implemented advanced NLP to understand complex health queries beyond simple keywords, developed a semantic search engine that could match symptoms and health goals to appropriate supplements, and created a robust product knowledge base with detailed information on ingredient benefits and use cases.

• AI Health Assistant

  Designed a conversational AI assistant that guides customers through a personalized health assessment, programmed the system to ask relevant follow-up questions to gather a comprehensive health profile, incorporated medical knowledge while maintaining compliance with regulations about health claims, and implemented Retrieval-Augmented Generation (RAG) to provide accurate educational content along with product recommendations.

• Personalized Recommendation Engine

  Developed a product hydration system that enriches AI responses with detailed supplement information and implemented contextual retrieval to ensure recommendations are relevant to the customer's specific needs.

• Seamless Shopify Integration

  Built a custom Shopify app that maintained brand consistency throughout the customer journey, integrated directly with inventory and product information for real-time accurate recommendations, and designed the interface to facilitate easy cart additions directly from the chat interface.

The implementation of the Intelligent Supplement Advisor is designed to deliver transformative results for the retailer:

• Enhanced Customer Experience

  Significant increase in customer engagement and session duration, higher customer satisfaction with personalized product recommendations, and improved online shopping experience by providing guidance comparable to in-store interactions.

• Improved Business Metrics

  Reduction in cart abandonment as customers gain confidence in their selections, increase in average order value as customers discover complementary supplements, and higher conversion rates for users who engage with the AI advisor.

• Advanced Search Performance

  Better product discovery through symptom and health goal queries that traditional keyword searches would miss, higher conversion rates for products found through natural language health-based queries, and more accurate matching between customer needs and appropriate product solutions.

• Knowledge and Insights

  Valuable data collection on customer health concerns and goals to inform product development, continuous refinement of the knowledge base for more accurate recommendations, and insights into emerging health trends based on customer query analysis.

The solution leveraged several cutting-edge technologies:

• Natural Language Processing: Implemented advanced NLP capabilities to understand complex health queries and symptoms.
• Retrieval-Augmented Generation (RAG): Used RAG architecture to provide accurate information by retrieving from a verified knowledge base.
• Product Hydration System: Developed a system that dynamically incorporates product details into AI responses.
• Shopify Custom App: Created a seamlessly integrated application that maintained brand consistency while extending core Shopify functionality.

This case study exemplifies 20Robots' ability to leverage AI and NLP technologies to solve complex business challenges while delivering measurable value in the health and e-commerce sectors.